2008 NFL Football season – my exciting opportunity and adventure!
“We still remember the day we received a call from the Director of Marketing for the Baltimore Ravens NFL Football team wondering if we were interested in raising, training and flying their first live Mascots! It took only minutes until we called them back and with an astounding YES!”
The concept of having a “live” raven as a mascot for the team was the brainstorm of Gabrielle Dow, the Ravens’ vice president for marketing. That vision was planted in Dow’s mind when she traveled with the team to Seattle for a game against the Seahawks in December. She was enthralled as she watched Tamia, a hawk sponsored by the team, fly from ground level to the 12th-man flag near the top of the stadium. It wasn’t the first time Dow had been inspired by a team mascot. The Denver Broncos use a horse and the Atlanta Falcons a falcon in their pre-game routines. Dow soon charged Heather Blocher, the team’s marketing and promotions coordinator, “with finding me a raven.”